Strategy & Practice

  • Account Structure
  • Best Practices
  • Ad Vendor Liaison
  • Channel Tailoring

Buildout

  • Campaign Building
  • Extensions
  • Campaign Settings
  • Set Ups For Various Engines

Maintenance

  • Ad Copy Split Testing
  • Negatives
  • Long Tail Keyword Expansion
  • Bid Optimization
  • Update reports

Reporting

  • Report Building
  • Dimension & Mobile Reporting
  • Client Communication

Other 

  • Remarketing
  • Shopping
  • Display

Tracking

  • Conversion Tracking
  • Analytics Conversions Tracking in Adwords
  • Call Tracking