Planning
Probably the most crucial step in doing any sort of marketing & advertising, we focus heavily on making sure that we've planned appropriately around your goals to achieve success.
We learn the target audience and buyer persona. Who are they? What motivates them? Why should they ‘buy’ from you as opposed to your competitors? What differentiates you?
What is the current customer/client acquisition cost? What are the revenue goals? What is current market share, and how can we begin a path towards domination?
Do a thorough analysis of all data/metrics, and identify areas of inefficiencies, what’s working well, what’s causing waste.
We focus on the entire visitor flow, from pre-click to post-click, all while running tracking technology to attribute revenue back to specific keywords, ad copy, landing pages, time of day, channel, etc.
Adam is a seasoned digital marketer with a track record in building profitable campaigns for some of the nation’s biggest brands – including Verizon, Samsung, Best Buy, Nationwide, Edward Jones and UPS.
A journalist by schooling, Adam is a big believer in connecting marketing data points to the bigger story.
In his personal life, Adam spends his time with family, friends and his dog, ‘Bernie.’ He’s a Southern California native without much tolerance for the harsh winter. An avid traveler, he’s spent large chunks of time in India, Thailand, China, Mexico and Africa. He’s also a big baseball fan, yet he has the unfortunate burden of being a San Diego Padres fan.
Kit has worked in digital marketing for 8+ years, primarily on the agency side. He’s designed campaigns for a variety of businesses large and small – with ad budgets ranging from $1,000 to more than $2,000,000 monthly.
Kit brings both a creative analytical approach to marketing. He’s a strong advocate for clarity, and he’s big on campaign structure and technical implementation that aligns with your business goals and challenges.
Outside of the office, Kit spends most of his time with his wife and cat, trying new restaurants in Los Angeles, learning new recipes at home, reading books and taking care of a few beehives in his spare time. For travel, he loves to camp and visit as many national parks as he can.
We learn the target audience and buyer persona. Who are they? What motivates them? Why should they ‘buy’ from you as opposed to your competitors? What differentiates you?
What is the current customer/client acquisition cost? What are the revenue goals? What is current market share, and how can we begin a path towards domination?
Do a thorough analysis of all data/metrics, and identify areas of inefficiencies, what’s working well, what’s causing waste.
We focus on the entire visitor flow, from pre-click to post-click, all while running tracking technology to attribute revenue back to specific keywords, ad copy, landing pages, time of day, channel, etc.
We learn the target audience and buyer persona. Who are they? What motivates them? Why should they ‘buy’ from you as opposed to your competitors? What differentiates you?
What is the current customer/client acquisition cost? What are the revenue goals? What is current market share, and how can we begin a path towards domination?
Do a thorough analysis of all data/metrics, and identify areas of inefficiencies, what’s working well, what’s causing waste.
We focus on the entire visitor flow, from pre-click to post-click, all while running tracking technology to attribute revenue back to specific keywords, ad copy, landing pages, time of day, channel, etc.
Probably the most crucial step in doing any sort of marketing & advertising, we focus heavily on making sure that we've planned appropriately around your goals to achieve success.
While solid execution relies on good planning, tactically making sure we're on top of what's happening top to bottom, day-to-day is almost equaly important to your business.
As they say, if you didn't record it didn't happen. That said, we want to make sure you've got correct data collection in place, and we also want to make sure we're looking at it in a way that is insightful and actionable.
And finally, we always want to be improving. We work closely with your to find the heart of what's most important and optimizing on that because optimizing on what doesn't matter won't get you far.