Creating Buyer Personas From Your Target Audience

Creating Buyer Personas From Your Target Audience

While it isn’t always, it should be a standard for all companies to create buyer personas. They are fictional, generalized personifications of the segments of your target audience. They usually encompass not only demographic information like age, location and income,...
Ad Delivery Settings: What They Are and Why They Matter

Ad Delivery Settings: What They Are and Why They Matter

Feeling a little lost about which ad delivery setting is best? You aren’t alone. Of all the campaign settings, ad delivery is easily the most misunderstood and just plain ignored aspect of Google AdWords, and it’s also the most critical, and despite how it may seem,...
Target Audience To Visitation: Getting Site Traffic

Target Audience To Visitation: Getting Site Traffic

First off, I know why you’re here. You’ve created an amazing product, identified the target audience that will buy said amazing product, created a website, yet you can’t seem to get people to your website to buy said product. That right? If you said yes, then this...
Local SEO – Strategies and Tactics 101

Local SEO – Strategies and Tactics 101

What is Local SEO & Why Do It? ​ Local business SEO (Local Search Engine Optimization) is a technique used by companies to increase sales of products and services in targeted geographic markets. Whether it’s franchise locations or business with multiple locations,...
Foundations for Conversion Rate Optimization (CRO)

Foundations for Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is a data-driven approach to improving the effectiveness of your marketing efforts. Companies use CRO to make the most out of the traffic they’re driving. So for example, say you’re breaking even spending $5000/month on conversion...