What is Google Shopping Actions?

Google Shopping Actions was introduced last year and it is generating a lot of buzz. But what is it exactly? Is it pay-per-click or paid search? It’s neither one. Google Shopping Actions is a marketplace that allows retailers to list their products in key spots across multiple Google platforms including Google Search, Google Express mobile …

The Double-Edged Sword: Why Too Much Testing Will Grind Your Business to a Halt

We love testing. We love it so much, in fact, that the origin of our business’s name “Pantelope” comes from the idea that the fast will devour the slow, and that data-driven, rapid testing can lead to rapid results. Sometimes, though, it is possible to take this a little too far. Too much of anything …

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