SEO 101: How to Make SEO-Friendly URLs

When it comes to URL structure in search engine optimization (SEO), simple is always better. The easier it is for a search engine to find and decipher a URL, the more likely they are to index and rank a page for its most relevant search terms. Think about the very purpose of a URL. It …

Ad Delivery Settings: What They Are and Why They Matter

Feeling a little lost about which ad delivery setting is best? You aren’t alone. Of all the campaign settings, ad delivery is easily the most misunderstood and just plain ignored aspect of Google AdWords, and it’s also the most critical, and despite how it may seem, it’s actually pretty simple. What Ad Delivery Actually Means …

Local SEO – Strategies and Tactics 101

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