Target Audience To Visitation: Getting Site Traffic

First off, I know why you’re here. You’ve created an amazing product, identified the target audience that will buy said amazing product, created a website, yet you can’t seem to get people to your website to buy said product. That right? If you said yes, then this post is for you. In this post, we’re …

Creating Buyer Personas From Your Target Audience

While it isn’t always, it should be a standard for all companies to create buyer personas. They are fictional, generalized personifications of the segments of your target audience. They usually encompass not only demographic information like age, location and income, but also psychographic information like interests, reasons for buying and concerns. Why are the so …

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