Quick Primer for Google Shopping Advertising

My background in Google Shopping When I first started in online advertising, Google Shopping traffic was still free and part of the organic search engine results listings. Crazy right? In those days, the biggest challenge in Google Shopping management was related to product data feeds. You see, eCommerce marketing had not yet matured, and stores …

How Your Business Starts with Search

Before I started my own business, my mentor taught me one of the most important lessons in business: all businesses exist because of problems. If you aren’t solving problems and you’re in business, you have a big one hanging over your head. Which brings me to search; search is one of the most ubiquitous ways …

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