AdWords Scripts: Turning Days Into Minutes

I’ve worked at some big agencies on some very big accounts. Some of those accounts had literally hundreds of accounts that had to me managed; imagine having to manage separate AdWords accounts for Jamba Juice, each with their own keywords, ads, geo-targeting, demographics, etc, etc. Some of the keywords and ads the same, some different. …

Marketing Experiments: Conversion Heuristic

Don’t be scared off by the ivy-league word, heuristic; it’s a fancy way of saying “enabling discovery.” Discovery is a perfect word because like discovery, conversion is a process. It’s a methodical process built on experience, execution, data, and roadmaps. One of the best roadmaps I’ve come across was created by Flint McGlaughlin, a god …

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