by Pantelope | Feb 14, 2022 | Marketing
While it isn’t always, it should be a standard for all companies to create buyer personas. They are fictional, generalized personifications of the segments of your target audience. They usually encompass not only demographic information like age, location and income,...
by Pantelope | Feb 14, 2022 | Marketing
Feeling a little lost about which ad delivery setting is best? You aren’t alone. Of all the campaign settings, ad delivery is easily the most misunderstood and just plain ignored aspect of Google AdWords, and it’s also the most critical, and despite how it may seem,...
by Pantelope | Feb 14, 2022 | Marketing
Email marketing is still the queen of remarketing and ROI in digital marketing. Everybody is talking about Social Media. Yes, it is an amazing channel for interacting with your audience but email marketing still comes the first when it comes to reaching your ultimate...
by Pantelope | Feb 14, 2022 | Marketing
Don’t be scared off by the ivy-league word, heuristic; it’s a fancy way of saying “enabling discovery.” Discovery is a perfect word because like discovery, conversion is a process. It’s a methodical process built on experience, execution, data, and roadmaps. One of...
by Pantelope | Feb 14, 2022 | Marketing
So, you think you’ve found a problem that needs to be solved and are willing to take the plunge and present your solution. But will it work?. Business is a risk; if it wasn’t everyone would be doing it. For those that do, you quickly learn that the days of “if you...
by Pantelope | Feb 14, 2022 | Marketing
While the pay-per-click (PPC) advertising model has been around for 10+ years, there’s new businesses sprouting up everyday. Many of those people are new to business and are struggling with how to drum up business with online marketing. And sadly, most of these people...
