by Pantelope | Feb 14, 2022 | SEO
Conversion rate optimization (CRO) is a data-driven approach to improving the effectiveness of your marketing efforts. Companies use CRO to make the most out of the traffic they’re driving. So for example, say you’re breaking even spending $5000/month on conversion...
by Pantelope | Feb 14, 2022 | SEO
Before I started my own business, my mentor taught me one of the most important lessons in business: all businesses exist because of problems. If you aren’t solving problems and you’re in business, you have a big one hanging over your head. Which brings me to search;...
by Pantelope | Feb 14, 2022 | SEO
Every business starts and ends with the people they serve. It’s easy to forget, but in order to market effectively you need to keep asking yourself, “why are you in business? The answer is not “to make a lot of money.” That’s actually not why you are in business. One...
