What is Google Shopping Actions?

What is Google Shopping Actions?

Google Shopping Actions was introduced last year and it is generating a lot of buzz. But what is it exactly? Is it pay-per-click or paid search? It’s neither one. Google Shopping Actions is a marketplace that allows retailers to list their products in key spots across...
Quick Primer for Google Shopping Advertising

Quick Primer for Google Shopping Advertising

My background in Google Shopping ​ When I first started in online advertising, Google Shopping traffic was still free and part of the organic search engine results listings. Crazy right? In those days, the biggest challenge in Google Shopping management was related to...
AdWords Scripts: Turning Days Into Minutes

AdWords Scripts: Turning Days Into Minutes

I’ve worked at some big agencies on some very big accounts. Some of those accounts had literally hundreds of accounts that had to me managed; imagine having to manage separate AdWords accounts for Jamba Juice, each with their own keywords, ads, geo-targeting,...
The Brands You Carry are Crucial to E-Commerce Success

The Brands You Carry are Crucial to E-Commerce Success

For years, I’ve worked with drop shipping companies, helping them with their e-commerce growth – first with my dad’s drop shipping companies growing up, then on the agency side managing search, shopping, and social campaigns of drop shipping companies. On both sides...