by Pantelope | Feb 14, 2022 | Shopping
Google Shopping Actions was introduced last year and it is generating a lot of buzz. But what is it exactly? Is it pay-per-click or paid search? It’s neither one. Google Shopping Actions is a marketplace that allows retailers to list their products in key spots across...
by Pantelope | Feb 14, 2022 | Shopping
My background in Google Shopping When I first started in online advertising, Google Shopping traffic was still free and part of the organic search engine results listings. Crazy right? In those days, the biggest challenge in Google Shopping management was related to...
by Pantelope | Feb 14, 2022 | Shopping
I’ve worked at some big agencies on some very big accounts. Some of those accounts had literally hundreds of accounts that had to me managed; imagine having to manage separate AdWords accounts for Jamba Juice, each with their own keywords, ads, geo-targeting,...
by Pantelope | Feb 14, 2022 | Shopping
If your website is more than a digital business card, and instead is intended to gather leads, then we need to use it like a conversion tool. In order to get conversions, we need it to be 4 things – clear, credible, appealing, and differentiating. Seems easy? When...
by Pantelope | Feb 14, 2022 | Shopping
For years, I’ve worked with drop shipping companies, helping them with their e-commerce growth – first with my dad’s drop shipping companies growing up, then on the agency side managing search, shopping, and social campaigns of drop shipping companies. On both sides...
