Paid search advertising with AdWords is almost always your first foray into online advertising. And for good reason – search ads are all about intent, and leads people to your business at the exact moment they’re looking for you.
So who do most businesses lose faith in paid search so quickly? It’s because most people do paid search (PPC) advertising all wrong, and they never see a positive ROI.
We’re more than a Los Angeles digital marketing services agency with a small background in PPC. We’ve managed millions of dollars of AdWords campaigns successfully. That’s because we’ve built a proven and ROI-driven approach to PPC advertising that prioritizes visibility, control and scale.
Our paid search methodology relies heavily on a handful of performance attributes: account structure, high-intent and long-tail keywords, match type control, campaign/ad group segmentation, value driven messaging that resonates with your audience and CPL-based bid strategies are all part of the mix for good search performance. Our team works to find quick wins that accelerate growth, establish and surpass your ROI goals, and drive converting traffic to your site.
Make a website that the search engine crawlers and users will love.
80% of search engine traffic goes to the organic listings on Google and Bing. And organic search is the highest converting source of web traffic of all digital marketing sources – because you’re getting found at the exact moment when users are looking for you.
Everyone agrees that organic search is the most valuable source of traffic for your business – yet everyday businesses are becoming more disinterested with Search Engine Optimization as a viable marketing strategy. So, what’s the reason for the disconnect?
It’s true that SEO has gotten a bad reputation – years of Google search algorithm updates and penalties has erased years of work and put many websites in digital purgatory.
But the truth is that organic search remains as vital and integral to your business as ever before – 84% of all customers in the U.S. do an online search before making a purchasing decision, and 74% of customers go to a website or local storefront within 24 hours of finding a website online. Your customers are still using Google and Bing to make their purchasing decisions – and they’ll either find you or your competitors.