HOW OUR ROI-DRIVEN STRATEGY WORKS

Search Intent
Search
Intent
campaign structure
campaign
structure
audience segmentation
audience
segmentation
constant split testing
constant
split testing
ongoing optimizations
ongoing
optimizations
sales attribution
sales
attribution

If you can’t measure it, you can’t optimize it. Business growth can sometimes happen by accident or fortunate timing. But it’s exceedingly rare to stumble upon scalable growth without knowing how or why. In order to drive predictable revenue, your business needs a data-driven strategy for digital marketing.We don’t put digital strategy into a box and forget about it. The key to success requires a plan to close the feedback loop as fast as we can – knowing how to test, validate and accelerate when it works, and how to shift gears when it doesn’t.

We start by helping you identify and understand your customer audiences – and we help you craft your brand in alignment with your understanding of your customer, what they need, and why they decide to make their purchasing decisions. We’re help you find out what kind of people typically buy your product, their most pressing objections that impede the sales process, and how you can anticipate and overcome their sales objections.

We’ll help you answer all of these fundamental business questions, and we’ll test specific value propositions, brand promises and calls to action to validate these assumptions and find the right message to convert each audience segment.

Once we have all the pieces in place, we’ll open up and accelerate into other marketing channels. This is what true, profitable and data-driven digital marketing strategy requires.

If you want to build a scalable sales machine, we can do it for you.

Pantelope is an extremely honest and transparent PPC agency. They manage our paid search, SEO, social media and email campaign. They drive real growth and we couldn’t do it without them!

Chau Jessup, CA Souls
Chau Jessup, CA Souls

Tactics

  • Competitive gap analysis
  • Audit and assess current digital marketing channels – SEO, PPC, Social, Email and Content
  • Audit and assess current conversion metrics setup in Google Analytics, Google Tag Manager and other analytics suites
  • Customer buyer personas
  • Custom audience segmentation
  • Email / customer list scoring
  • Design CRO strategy to test new value propositions and calls to action
  • Find and test new acquisition channels

Outcomes

  • Better business insights into what’s working and what’s not
  • Roadmap for improvement in existing acquisition channels
  • Explore new traffic opportunities
  • Revised conversion metrics for cleaner conversion funnel analysis
  • Plan to drive incremental growth and higher ROI