HOW OUR ROI-DRIVEN STRATEGY WORKS

Search Intent
Search
Intent
campaign structure
campaign
structure
audience segmentation
audience
segmentation
constant split testing
constant
split testing
ongoing optimizations
ongoing
optimizations
sales attribution
sales
attribution

Generating more sales and better ROI across Google Shopping, Amazon, eBay and more.

Scaling revenue for your e-commerce store seems incredibly simply on its surface, but in reality it can be a highly complicated proposition. That’s because successfully advertising your products is not just about turning on some ads and watching the sales orders flow. Getting your products to drive qualified, meaningful traffic on all the relevant comparison shopping channels is a surprisingly technical process. You have to optimize and organize thousands of product data fields across each channel, and this requires an easy and automated solution for your product titles, descriptions and inventory. And then you have to create an ad campaign strategy that targets the connects customers to the specific product they’d want.

At Pantelope, we have deep domain expertise in online retail and e-commerce digital marketing services, to help you build and manage a successful, scalable e-commerce marketing campaign. We can manage and optimize your product data feed, your order management system, and your ad campaigns across Google Shopping, Amazon, eBay, Facebook and other shopping engines and marketplaces.

Pantelope is an extremely honest and transparent PPC agency. They manage our paid search, SEO, social media and email campaign. They drive real growth and we couldn’t do it without them!

Chau Jessup, CA Souls
Chau Jessup, CA Souls

Tactics

  • Data feed optimization
  • Retail channel management across Google Shopping, Amazon, Bing Shopping, Facebook, eBay and all relevant marketplaces and shopping engines
  • PPC advertising and Paid Shopping campaign management
  • Paid social advertising
  • Content marketing
  • Remarketing campaigns with dynamic product ads and email campaigns
  • Marketing automation and cart abandonment recovery
  • Sales correlation analysis, reporting and optimization

Outcomes

  • Product data consistency and updated inventory management
  • Better product visibility on shopping engines and marketplaces
  • More qualified traffic to products
  • More sales, revenue and higher ROI
  • Data-driven business insights into performance of your brand