• Look to proper advertising techniques to broadcast your business and make your company stand out with franchise marketing. Pantelope is a renowned Los Angeles based company specializing in franchise SEO with emphasis on the PPC (pay-per-click) method.

    Our team of franchise marketing experts are here to take your business to the top with an array of techniques to sell your brand. We’ve put together a simple guide detailing our services and explaining the answers to any questions you may have about franchise marketing.

    All you need to start is a proper business plan for franchise SEO success. Whether you’re an individual owner or part of a large franchise, it’s important to create a plan for your desired outcome.

    Pantelope will assess your end goal and work backwards from there to help you gain revenue and exposure. We utilize AdWords and Bing for franchise SEO success. Our personal promise to walk you through the process will result in financial success for your company. Once we’ve heard your vision, we can begin to design your franchise SEO campaign. Well work to make your business more visible to the general market with an emphasis on social media. We’ll set you up with an AdWords campaign you can adjust and update whenever need be.

    Next, we extensively test our PPC methods to assess your franchise SEO progress. Our algorithms can determine which franchise SEO keywords are performing high and get rid of any inefficient keywords or ads in order to attract more business.

    Before we start, we like to audit your current business analytics to see how you’re doing. This means testing existing keywords and ads in order to improve your franchise SEO down the line. Our service provides frequent text based ad campaigns created by our knowledgeable franchise marketing writers. Pantelope will regularly review our program developments and chart your success.

    We will also manage your budget in order to have a lower cost per acquisition and lead. We will coach you and your company on the importance of SEM and franchise SEO to take you right to the top of the market and leave your competition in the dust.

    Tactics

    • Audit your current SEM Agency accounts in AdWords and Bing
    • Roadmap for increased growth and better CPA
    • Keyword research
    • Create text ad campaigns to provide complete coverage of your products
    • Campaign / ad group structural optimization
    • Ad copy testing and optimization
    • Ad extension review and implementation
    • Remarketing campaign and customer audience segmentation
    • SEM bid-management optimization
    • Budget management

    Outcomes

    • Better visibility and control into how your AdWords/Bing dollars are being spent
    • Increased conversions, sales and growth
    • Higher AdWords Quality Score
    • Lower cost per lead and cost per acquisition
    • Eliminated wasted spend and inefficiencies
    • Better budget allocation according to business neeeds
    • Better insights from your PPC company into how SEM contributes to business’ overall success