Digital marketing offers tremendous opportunities to drive growth for retail businesses of all types and sizes. Whether you’re a big box store or a single store shop, you can use channels such as Paid Search, Organic Search or Social Media to target relevant prospects who have shown interest in your products and intent on making a purchasing decision soon. Moreover, you can leverage digital marketing to make data-driven business decisions by tracking the online to offline lead-to-sales process, which helps you allocate your budget effectively. For these reasons and many more, online marketing offers powerful ways to find new customers in a scalable way.
However, too many retail businesses fall flat in their first attempts at digital marketing and abandon the channels altogether or they work with lazy agencies operating on a ‘set it and forget it’ model that celebrates vanity metrics such as impressions and clicks. The truth is, digital marketing is essential for your long-term business growth, but it requires a methodology based on performance-driven metrics like leads, cost per leads, revenue and profitability. And you need a retail digital marketing agency moves fast, makes quick optimization and tests, and tracks to real metrics that drive business.
At Pantelope, we have a proven retail digital marketing team that gets results quickly, but also builds you a marketing model for long-term viability and strategic value. We’ll help establish unique value propositions on your website and in your advertising, so you stand out among your competition. We’ll do a competitive gap analysis to study where your competitors are gaining online traction and what are the best and biggest opportunities to drive quick wins. We’ll establish proper performance metrics for cost per lead and cost per acquisition and we’ll implement the necessary conversion tracking to measure qualified leads through your online campaigns. And we’ll build, launch and optimize digital advertising campaigns to drive qualified traffic to your website and customers to your store.
First and foremost, Search is going to be your most important and most profitable online marketing channel. Targeting prospects who are using Google and Bing to find your products is the best way to cut through all the speculation to find customers who are showing interest and intent to purchase. When built correctly, Paid Search and Organic Search traffic helps you capture customers at the exact moment of their purchasing decision, which is why Search Engine Optimization (SEO) and Paid Search Pay Per Click Advertising (PPC, but also known as Search Engine Marketing or SEM) are usually the most profitable ways to drive new customers to your retail business. At Pantelope, we have more than 10 years of expertise building and scaling profitable SEO and PPC campaigns for many of the nation’s biggest retail brands. From local SEO to Google Shopping to local inventory ads on Google, we’ll leverage best-in-class SEM strategies to get your stores found by new customers.
Our retail digital marketing agency services go far beyond Search, however. We’ll also leverage social media marketing ad campaigns to target prospective customers based on demographic and behavioral data, and we’ll remarket to past website visitors who haven’t yet converted. And we’ll use Email Marketing and Conversion Rate Optimization to help you build a life cycle marketing funnel that maximizes the value of your leads to increase sales close rates, referrals and lifetime customer value.
Regardless of the marketing channel, our retail digital marketing team will help you unearth new traffic opportunities and quickly test and validate channels for growth.
At Pantelope, we can help your retail business solve the daunting challenge of continuing to find new customers as well as increase the value of your existing customer base. In doing so, we can help you establish and surpass new goals for success.
- Audit your current SEM Agency accounts in AdWords and Bing
- Roadmap for increased growth and better CPA
- Keyword research
- Create text ad campaigns to provide complete coverage of your products
- Campaign / ad group structural optimization
- Ad copy testing and optimization
- Ad extension review and implementation
- Remarketing campaign and customer audience segmentation
- SEM bid-management optimization
- Budget management
- Better visibility and control into how your AdWords/Bing dollars are being spent
- Increased conversions, sales and growth
- Higher AdWords Quality Score
- Lower cost per lead and cost per acquisition
- Eliminated wasted spend and inefficiencies
- Better budget allocation according to business neeeds
- Better insights from your PPC company into how SEM contributes to business’ overall success