As strange as it may seem, web design is one of the most overlooked components of your online marketing strategy. Yes, web design is the first project tackled when you’re building an online marketing campaign. All too frequently, a poorly constructed website creates a broken foundation that leads to low conversion rates, lackluster SEO, and negative ROI.It’s the age of pre-built design templates and easy to use CMS like WordPress and Shopify and launching a relatively cheap and decent looking website has become much more accessible. We love these CMS too, but it’s not enough to launch a basic design template and expect results.
That’s because websites aren’t merely fancy hood ornaments for your brand. A successful business requires a website that’s a successful tool for your marketing and sales operation. And to build a website like that you need to think like a marketer and create a seamless conversion process throughout your entire site.
At Pantelope, we have a team of designers and developers that think like marketers, and build websites optimized for revenue and ROI. That’s why we’re not the average web design agency. We think about your customers’ sales journey first, and we bring a data-driven performance approach to web design to create an online footprint that helps you win over new customers, increase engagement and grow revenue.We work with you to better define your brand positioning and your unique value proposition. But beyond that, we study the data to truly understand your customer personas and find out why they’re seeking your product, what challenges they’re facing in their everyday life, and how your brand can help them solve these problems.
Once we’ve defined your brand and your customers sales process, we begin to test specific design concepts in dedicated CRO campaigns. Rather than launch an entire redesign strategy on a hunch, we deploy fast and data-driven split tests with new landing pages, banner ads, ad copy and value propositions. This helps us test and validate our creative assumptions. And once we’ve seen what works best, we start to work on a full-scale redesign based on what know will increase performance.This is how our approach to web design works – we combine the creative and analytics realms of marketing to build you a website that’s proven to increase traffic, conversion rates, user engagement and sales.