Insights & Ideas

Pantelope’s team of experienced digital marketers, designers and engineers regularly contribute to our blog – featuring strategies on how to use digital to grow your business and measure what matters most.

Let us know if you’ve got a fresh idea or something you want to share. We’re also looking for new perspectives how to help businesses thrive online!

AdWords Scripts: Turning Days Into Minutes

One day I decided to change my career and I found myself on a desk almost banging my head against the keyboard. I was busting out thousands of edits on thousands of AdWords…

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Marketing Experiments: Conversion Heuristic

Don’t be scared off by the ivy-league word, heuristic; it’s a fancy way of saying “enabling discovery.” Discovery is a perfect word because like discovery, conversion is a process. It’s…

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Quick Primer for E-Commerce Email Marketing

EMAIL MARKETING IS STILL THE QUEEN OF SALES AND LEAD GENERATION IN DIGITAL MARKETING WORLD Everybody is talking about Social Media. Yes, it is an amazing channel for interacting with…

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Why PPC Works

While the pay-per-click (PPC) advertising model has been around for 10+ years, there’s new businesses sprouting up everyday. Many of those people are new to business and are struggling with…

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Your Business Starts With Search

Before I started my own business, my mentor taught me one of the most important lessons in business: all businesses exist because of problems. If you aren’t solving problems and…

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Online Ads Can Help You Validate Your Product Marketing

So, you think you’ve found a problem that needs to be solved and are willing to take the plunge and present your solution. But will it work?. Business is a…

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Why These 3 Pages Are Important in Converting Visitors to Leads

Your Website Is A Lead Tool If your website is more than a digital business card, and instead is intended to gather leads, then we need to use it like…

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3 Reasons Why It’s Important To Know Your Audience

Every business starts and ends with the people they serve (aka target audience) Why are you in business? The answer to this questions is, far too often, “to make a…

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The Brands You Carry Are Important To Your Success

For years, I've worked with drop shipping companies, helping them with their e-commerce growth - first with my dad's drop shipping companies growing up, then on the agency side managing…

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