Insights & Ideas

Pantelope’s team of experienced digital marketers, designers and engineers regularly contribute to our blog – featuring strategies on how to use digital to grow your business and measure what matters most.

Let us know if you’ve got a fresh idea or something you want to share. We’re also looking for new perspectives how to help businesses thrive online!

Online Ads Can Help You Validate Your Product Marketing

So, you think you’ve found a problem that needs to be solved and are willing to take the plunge and present your solution. But will it work?. Business is a…

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Why These 3 Pages Are Important in Converting Visitors to Leads

Your Website Is A Lead Tool If your website is more than a digital business card, and instead is intended to gather leads, then we need to use it like…

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3 Reasons Why It’s Important To Know Your Audience

Every business starts and ends with the people they serve (aka target audience) Why are you in business? The answer to this questions is, far too often, “to make a…

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The Brands You Carry Are Important To Your Success

For years, I've worked with drop shipping companies, helping them with their e-commerce growth - first with my dad's drop shipping companies growing up, then on the agency side managing…

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Creating Buyer Personas Out Of Your Target Audience

While it isn't always, it should be a standard for all companies to create buyer (or customer) personas. Buyer personas are fictional, generalized personifications of the segments of your target…

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