What we do

We’re a group of internet marketers, designers and engineers banded together with a common goal – to help your business thrive.

Our Services

Social Media
Strategy
Paid Search
Creative
SEO
Email
Content
Web Design
CRO
E-Commerce

Social Media

Build your audience and win new customers.

Think beyond likes, shares and follows. Social media is more than just a place to post photos and tweets. Increasingly, it’s where your customers spend their time and find new people, products and services. More than ever, social media marketing provides you with limitless opportunities to find your next customer and reach them with memorable content and messages.

At Pantelope, we help you design and execute a holistic social strategy, one that combines community engagement and acquisition strategies. Our social media campaigns define your customer audience segments, create ads personlaized to each stafe of the buying cycle and optimizes toward real performance metrics such as revenue and ROI.

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Strategy

A powerful union of the creative and analytical sides of marketing.

Successful businesses all have at least one one thing in common – at their foundation, they have a growth-driven strategy that’s agile, adaptable and quantifiable. Anyone can launch an ad campaign – but the truly remarkable companies are able to pursue tactics as part of a larger strategic vision.

At Pantelope, what makes us different is before we ever create a single piece of content or spend one ad dollar, we help you create a digital marketing strategy that’s built for scalable and profitable growth.

Our approach to digital marketing tests, validates, optimizes and accelerates each stage of the marketing feedback loop. This way, your marketing strategy helps you validates your business assumptions, and uses data to gather business insights and make effective decisions.

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Paid Search

Optimize to revenue and ROI, not cost per click or ad rank.

Paid search advertising with AdWords is almost always your first foray into online advertising. And for good reason – search ads are all about intent, and leads people to your business at the exact moment they’re looking for you.

So who do most businesses lose faith in paid search so quickly? It’s because most people do paid search (PPC) advertising all wrong, and they never see a positive ROI.

At Pantelope, we’ve managed millions of dollars of AdWords campaigns successfully. That’s because we’ve built a proven and ROI-driven approach to PPC advertising that prioritizes visibility, control and scale.

Our paid search methodology relies heavily on a handful of performance attributes: account structure, high-intent and long-tail keywords, match type control, camapaign/ad group segmentation, value driven messaging that resonates with your audience and CPL-based bid strategies are all part of the mix for good search performance. Our team works to find quick wins that accelerate growth, establish and supercede your ROI goals, and drive converting traffic to your site.

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Creative

Making your brand memorable and engaging to most loyal customers.

People like beautiful things and being in beautiful places. But the buying cycle is about something much more powerful and more intimate than that. Having enduring and creative content helps you engender trust, credibility and exclusivity throughout the buying cycle.

A crisis of creative thinking plagues most marketers today. Not because they don’t know what they find interesting or unique. But because they don’t know what’s alluring, meaningful and memorable to their customers. At Pantelope, we help you understand your customer’s sales journey, and craft creative messages and assets that anticipates and overcomes their sales objections.

Our team works diligently and collaboratively to convey the meaning and strength of your brand, and to deliver content that will look amazing and drive performance.

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SEO

Make a website that the search engine crawlers and users will love.

80% of search engine traffic goes to the organic listings on Google and Bing. And organic search is the highest converting source of web traffic of all digital marketing sources – because you’re getting found at the exact moment when users are looking for you.

Everyone agrees that organic search is the most valuable source of traffic for your business – yet everyday businesses are becoming more disinterested with Search Engine Optimization as a viable marketing strategy. So, what’s the reason for the disconnect?

It’s true that SEO has gotten a bad reputation – years of Google search algorithm updates and penalties has erased years of work and put many websites in digital purgatory.

But the truth is that organic search remains as vital and integral to your business as ever before – 84% of all customers in the U.S. do an online search before making a purchasing decision, and 74% of customers go to a website or local storefront within 24 hours of finding a website online. Your customers are still using Google and Bing to make their purchasing decisions – and they’ll either find you or your competitors.

At Pantelope, we have a team of experienced SEO consultants who have built successful campaigns that have stood the test of Panda, Penguin and all Google’s algo updates. We’ve got a truly innovative, organic and profitable strategy for how to get your website organic rankings, traffic and leads.

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Email

Stay connected with your users and grow the lifetime value of your customers.

Email marketing is one of the powerful ways to increase the ROI of your digital marketing techniques. But most companies fail to fully leverage all that email marketing has to offer – it goes far beyond a few newsletter blasts a year.

At Pantelope, we use email marketing to help you get more users to subscribe for ongoing communication and updates, to create targeted and personalized messaging and to support and strengthen the buying cycle at every stage of the customer journey.

We use clever subscribe forms on your website, creative designs, automated email triggers, lead scoring and list segmentation to build you an intelligent and ROI-driven email strategy. Moreover, we’ll pair email marketing with each of your acquisition channels (PPC, SEO, paid social and content) to align smarter remarketing tactics that will increase the effectiveness of all other channels you’re using to drive customer awareness.

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Content

Create, curate and promote content that builds customer loyalty.

Content marketing is one of the important – yet least understood – pillars of your digital marketing strategy. Unique, relevant and meaningful content can be married to an effective targeting and distribution strategy to earn the trust and loyalty of your most valuable customers.

The problem? Most companies are not creating content that’s truly unique and meaningful to their community, and it’s even less frequently done with any sort of targeting or distribution plan. At Pantelope, we design and craft content that provides important and amusing information that your customers want, and then we find powerful ways to promote this content so it’s seen by your customers across a variety of platforms and medium.

Additionally, we track, manage and optimize your content so you can clearly see how each piece of content is contributing to your success, and helping you measure the true ROI of all your organic marketing efforts.

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Web Design

We do more than design beautiful websites – we create digital brands that convert customers.

Of course, you want a website that is alluring, attractive and modern. And those are worthy goals in any new website. But the truth is, that shouldn’t be the true measure of a successful website. You need a website that clearly communicates the value of your brand, defines your unique value proposition, anticipates and overcomes any sales objections and – most importantly – profitably converts visitors in to new customers.

At Pantelope, we design beautiful websites that elevate your digital brand. But more important, we apply proven and data-driven marketing principles to your website design – to ensure that you are building an online footprint that drives revenue and ROI.

Often, what we’ll find is that the most successful and profitable website is not always the one you’d expect – that’s why we test and validate all of our design ideas, to make sure that your company is best positioned to succeed.

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CRO

Bolstering your sales funnel to convert prospects into happy customers.

Effective digital marketing requires not only qualified traffic to your website, but also a website that reliably converts visitors into sales. And to do so requires a data-driven methodology that tests, validates and optimizes all of your marketing techniques.

At Pantelope, we use conversion rate optimization to measure the effectiveness of each level of your conversion funnel. We improve the top of the funnel by measuring and optimizing how each acquisition channel performs against one another, whether it is paid search, organic search, paid social or content; we improve the middle of the funnel by testing value propositions, messaging and calls to action to drive conversion rate lift; and we improve the bottom of the funnel by testing and finding new ways to remarket to your customer base and simply your customers’ buying cycle.

A successful CRO campaign will often include testing new landing pages, banner ads, value offers and audience segments. All of which are crucial to your long-term success.

It’s easy to take for granted the sensitivity and complexity of the customer journey. Rather than ignore it, we help you you bolster and simplify this journey, and improve your conversion rates and ROI.

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E-Commerce

Generating more sales and better ROI across Google Shopping, Amazon, eBay and more.

Scaling revenue for your e-commerce store seems incredibly simply on its surface, but in reality it can be a highly complicated proposition. That’s because successfully advertising your products is not just about turning on some ads and watching the sales orders flow. Getting your products to drive qualified, meaningful traffic on all the relevant comparison shopping channels is a surprisingly technical process. You have to optimize and organize thousands of product data fields across each channel, and this requires an easy and automated solution for your product titles, descriptions and inventory. And then you have to create an ad campaign strategy that targets the connects customers to the specific product they’d want.

At Pantelope, we have deep domain expertise in online retail to help you build and manage a successful, scalable e-commerce marketing campaign. We can manage and optimize your product data feed, your order management system, and your ad campaigns across Google Shopping, Amazon, eBay, Facebook and other shopping engines and marketplaces.

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