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It’s the fast that eat the slow.

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We believe in quick, data-driven and strategic thinking that drives fast results and collects insights in your market. We’re a Los Angeles digital marketing agency that understands your business need to learn and move fast to thrive. We optimize your marketing channels so that you can focus on the core of your business.

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Adwords Agency

Many entrepreneurs who have launched into the digital world have advanced. They have discovered the power of Digital Marketing strategies to get new leads and conversions. Perhaps you have already tried and seen the power of using Google Adwords tool for your business.

However, despite having done some Adwords campaigns (on your own or with an AdWords agency) and knew each of the steps to follow, things do not work as expected. That is why it is vital to conduct a thorough review of your campaign and configuration before launching it.

In PPC marketing strategies, the wisest thing is to create repeatable processes, which guarantee success, and the continuous growth of your sales and your company. Then it becomes necessary to know what is the repetitive process of review to do before the launch of an Adwords campaign. These are the 20 critical points that you should check:

Keywords

  1. Check that the keywords are in the indicated group. Review group by group and determine which are those keywords that do not correspond to the theme, and place them where they go.

  2. Verify that the most appropriate matches are used, according to the chosen strategy and budget.

  3. Look for duplicate keywords. The most effective way to do this search is through the AdWords.

  4. Review the list of negative keywords. Make sure the list is complete, to avoid low-value clicks at the beginning of the campaign.

  5. Make sure that no ad group has more than 20 keywords.

Advertisements

  1. Verify that the title is relevant and that it is closely related to the keywords of the corresponding ad group.

  2. Make sure each ad group has at least two ads with different messages to prove which is more effective.

  3. Check that each ad group has at least one ad designed for mobile.

  4. Check that each ad has a call to action.

  5. Try that all visible URLs have keywords.

  6. Check that at least there are call extensions and site links in each campaign.

Ad Groups

  1. Review the name of each ad group, and make it consistent for proper.

  2. Verify that the bid for each ad group is correct.

Campaigns and Configuration

  1. Verify that the daily budget of each campaign is correct and that corresponds with the monthly budget.

  2. Check the campaign settings and each of the sections to avoid startup errors: especially mobile settings, languages, orientation, ad serving, and bid strategy.

  3. Redeem a coupon if the account is new.

  4. Configure the columns at each level of the account. It allows a more straightforward analysis.

Landing Pages

  1. Verify that all links in all URLs work correctly.

  2. Make all call to action flashy and easy to see.

  3. Verify that the forms reach the recipients correctly and will not be spam.

Are you ready to Succeed?

This is the way for you to verify that your Adwords campaign is set up correctly. If you need assistance from the best AdWords agency, Pantelope is ready to grow your business to the top. We are a group of data analysts, designers and engineers focused on a single goal: Your success. Get a free consultation today; We will be happy to assist you.

Adwords Agency
Pantelope
(747) 230-6774
6600 Sunset Blvd Suite 202, Los Angeles, CA 90028

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testimonials

“Pantelope is an extremely honest and transparent digital marketing agency.
And they drive results!”
Chau Jessup, CA Souls

“After our last digital marketing agency, Pantelope is a breath of fresh air.
Their domain expertise is bar none. They’re extremely analytical and always on top of our account. ”
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“The only internet marketing company I’ve ever truly trusted.
They look after my business like it’s their own. Just fantastic!”
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“Pantelope always comes to the table with fresh ideas as our Los Angeles online marketing agency. More than that, they have a real plan for how to execute and deliver results!”
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“We love working with the Pantelope team. We see them as an extension of our digital marketing team. They truly care.”
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