Not All Clicks Are Created Equal

Meet the performance digital marketing agency that drives scalable growth.


Why Pantelope

ROI-Driven Strategy

Custom-Tailored Approach

Month-to-Month Contracts

No Vanity Metrics, Ever

It’s not the big that eat the small.
It’s the fast that eat the slow.

Grow Fast with Pantelope.

We believe in quick, data-driven and strategic thinking that drives fast results and collects insights in your market. We’re a Los Angeles digital marketing agency that understands your business need to learn and move fast to thrive. We optimize your marketing channels so that you can focus on the core of your business.

Brands We've Grown

Adwords Agency

Many entrepreneurs who have launched into the digital world have advanced. They have discovered the power of Digital Marketing strategies to get new leads and conversions. Perhaps you have already tried and seen the power of using Google Adwords tool for your business.

However, despite having done some Adwords campaigns (on your own or with an AdWords agency) and knew each of the steps to follow, things do not work as expected. That is why it is vital to conduct a thorough review of your campaign and configuration before launching it.

In PPC marketing strategies, the wisest thing is to create repeatable processes, which guarantee success, and the continuous growth of your sales and your company. Then it becomes necessary to know what is the repetitive process of review to do before the launch of an Adwords campaign. These are the 20 critical points that you should check:


  1. Check that the keywords are in the indicated group. Review group by group and determine which are those keywords that do not correspond to the theme, and place them where they go.

  2. Verify that the most appropriate matches are used, according to the chosen strategy and budget.

  3. Look for duplicate keywords. The most effective way to do this search is through the AdWords.

  4. Review the list of negative keywords. Make sure the list is complete, to avoid low-value clicks at the beginning of the campaign.

  5. Make sure that no ad group has more than 20 keywords.


  1. Verify that the title is relevant and that it is closely related to the keywords of the corresponding ad group.

  2. Make sure each ad group has at least two ads with different messages to prove which is more effective.

  3. Check that each ad group has at least one ad designed for mobile.

  4. Check that each ad has a call to action.

  5. Try that all visible URLs have keywords.

  6. Check that at least there are call extensions and site links in each campaign.

Ad Groups

  1. Review the name of each ad group, and make it consistent for proper.

  2. Verify that the bid for each ad group is correct.

Campaigns and Configuration

  1. Verify that the daily budget of each campaign is correct and that corresponds with the monthly budget.

  2. Check the campaign settings and each of the sections to avoid startup errors: especially mobile settings, languages, orientation, ad serving, and bid strategy.

  3. Redeem a coupon if the account is new.

  4. Configure the columns at each level of the account. It allows a more straightforward analysis.

Landing Pages

  1. Verify that all links in all URLs work correctly.

  2. Make all call to action flashy and easy to see.

  3. Verify that the forms reach the recipients correctly and will not be spam.

Are you ready to Succeed?

This is the way for you to verify that your Adwords campaign is set up correctly. If you need assistance from the best AdWords agency, Pantelope is ready to grow your business to the top. We are a group of data analysts, designers and engineers focused on a single goal: Your success. Get a free consultation today; We will be happy to assist you.

Adwords Agency
(747) 230-6774
6600 Sunset Blvd Suite 202, Los Angeles, CA 90028

View Larger Map
Tags: AdWords Company Los Angeles    Local SEO Company Los Angeles    PPC Agency Los Angeles    PPC Company Los Angeles    SEM Agency    SEM Agency Los Angeles    SEO Agency Los Angeles    SEO Company Los Angeles    SEO Consulting Services Los Angeles    SEO Marketing Los Angeles    SEO Services Los Angeles    Search Engine Marketing Company Los Angeles    Digital Marketing Company Los Angeles    Digital Marketing Agency Los Angeles    Digital Marketing Services Los Angeles    Internet Marketing Company Los Angeles    Internet Marketing Services Los Angeles    Online Marketing Agency Los Angeles    Online Marketing Company Los Angeles    Digital Marketing Agency    Internet Marketing Company    Ppc Agency    Adwords Company    Digital Marketing Company    Digital Marketing Services    Internet Marketing Services    Local Seo Company    Ppc Company    Search Engine Marketing Company    Sem Company    Seo Agency    Seo Company    Seo Consulting Services    Seo Services    Sem Agencies    Digital Marketing Firm    Seo Marketing Companies    Internet Marketing Firm    Search Engine Optimization Firm    Search Engine Marketing Agency    Search Engine Marketing Firm    Ppc Management Agency    Seo Services Agency    Best Seo Company Los Angeles    Los Angeles Seo Expert    Online Advertising Companies    Online Marketing Services    Seo California    Seo Company In California    Seo Company Near Me    Los Angeles Seo    Best Seo Company    Pay Per Click Marketing    Top Seo Companies    Seo Firm    Search Engine Optimization Company    Ecommerce Seo    Seo Services Company    Search Engine Optimization Services    Seo Service Company    Seo Consultant Services    Professional Seo Company    Professional Seo Services    Seo Expert Los Angeles    Best Seo Agency    Online Advertising Company   

We welcome your comments!


“Pantelope is an extremely honest and transparent digital marketing agency.
And they drive results!”
Chau Jessup, CA Souls

“After our last digital marketing agency, Pantelope is a breath of fresh air.
Their domain expertise is bar none. They’re extremely analytical and always on top of our account. ”
Charity Gerke, U.S. Elite

“The only internet marketing company I’ve ever truly trusted.
They look after my business like it’s their own. Just fantastic!”
Alex Phillips, Sunlit Merchant Services

“Pantelope always comes to the table with fresh ideas as our Los Angeles online marketing agency. More than that, they have a real plan for how to execute and deliver results!”
James Raz, Tamarack Consulting

“We love working with the Pantelope team. We see them as an extension of our digital marketing team. They truly care.”
Ben Zacks, Auto Tuning Pros

Insights & Ideas

AdWords Scripts: Turning Days Into Minutes

One day I decided to change my career and I found myself on a desk almost banging my head against the keyboard. I was busting out thousands of edits on thousands of AdWords…

Continue reading >

Marketing Experiments: Conversion Heuristic

Don’t be scared off by the ivy-league word, heuristic; it’s a fancy way of saying “enabling discovery.” Discovery is a perfect word because like discovery, conversion is a process. It’s…

Continue reading >

Quick Primer for E-Commerce Email Marketing

EMAIL MARKETING IS STILL THE QUEEN OF SALES AND LEAD GENERATION IN DIGITAL MARKETING WORLD Everybody is talking about Social Media. Yes, it is an amazing channel for interacting with…

Continue reading >