Not All Clicks Are Created Equal

Meet the performance digital marketing agency that drives scalable growth.

FREE CONSULTATION

Why Pantelope

ROI-Driven Strategy

Custom-Tailored Approach

Month-to-Month Contracts

No Vanity Metrics, Ever

It’s not the big that eat the small.
It’s the fast that eat the slow.

Grow Fast with Pantelope.

We believe in quick, data-driven and strategic thinking that drives fast results and collects insights in your market. We’re a Los Angeles digital marketing agency that understands your business need to learn and move fast to thrive. We optimize your marketing channels so that you can focus on the core of your business.

Brands We've Grown

Search Engine Marketing Company

When you have your online business, you always look for the best way to achieve conversions. Within the strategies of Online Marketing, one of the most effective is the development of advertising campaigns in search engines.

The supremacy of Google as a search engine worldwide is undeniable, so if you want to be successful in this strategy, you must necessarily know the characteristics of their Google Adwords tool, and how to develop a campaign of this type effectively and successfully.

What is SEM?

SEM stands for “Search Engine Marketing.” Google Adwords is a tool that allows you to pay to appear in the first results of the search engine before an organic search. The keywords corresponding to this search are determined by you, according to the objectives set for the campaign.

Unlike the SEO (Search Engine Optimization) that allows you to obtain results in the medium term, between 3 and six months, the development of SEM strategies let you achieve immediate results.

How to develop a successful SEM campaign?

If you want to take advantage of the competitive benefits of developing this strategy, you can hire the services of an excellent search engine marketing company such as Pantelope. If you want to venture on your own, these are the elements you must take in mind for the development of a successful SEM campaign using Google Adwords:

  1. Define the Objectives of the Investment

As in traditional marketing, not all advertising is intended to sell. So the first thing you should do is clearly define why you are going to launch a campaign. These are the most common reasons:

  • Increase sales
  • Achieve subscribers or increase the number of followers
  • Generate brand positioning
  • Increase visits to your website
  1. Estimate the ROI of the campaign implementation

The second step is to estimate the return on investment. For an Adwords strategy, this step is significant to establish if the investment is justified. The higher the ROI, the more benefits the procedure will bring.

  1. Create ad groups for Adwords
  • Ad groups allow you to segment your campaigns into multiple parts for greater detail and simplicity.
  • Try to define at least three ad groups for each campaign.
  • Each ad group must have a single theme in common.
  • Focus on a single product or service in each ad group.
  1. Select keywords from the Google Adwords campaign
  • When choosing keywords, think about how you've structured your campaign and ad groups.
  • A small group of well-targeted keywords will be much more useful than an extensive list of keywords without guidance.
  1. Design the landing page for the campaign
  • It is the Web page corresponding to the destination URL.
  • Most of the time it is not right to take the visitor to the home.
  • It must be a site with a conversion-oriented design.
  • The landing pages can be of three types: section of the Website, a microsite with explanation tabs and independent website.

Let Us do the Hard Work for You

Pantelope is the best search engine marketing company in the world. We have taken remarkable clients to the top of the world, so we have extensive experience in developing successful campaigns for our clients. You concentrate on your business and relax while we take care that you only see the good results falling. Request a free consultation today; we will be happy to assist you.

Pantelope
(747) 230-6774
6600 Sunset Blvd Suite 202, Los Angeles, CA 90028

View Larger Map
Tags: AdWords Company Los Angeles    Local SEO Company Los Angeles    PPC Agency Los Angeles    PPC Company Los Angeles    SEM Agency    SEM Agency Los Angeles    SEO Agency Los Angeles    SEO Company Los Angeles    SEO Consulting Services Los Angeles    SEO Marketing Los Angeles    SEO Services Los Angeles    Search Engine Marketing Company Los Angeles    Digital Marketing Company Los Angeles    Digital Marketing Agency Los Angeles    Digital Marketing Services Los Angeles    Internet Marketing Company Los Angeles    Internet Marketing Services Los Angeles    Online Marketing Agency Los Angeles    Online Marketing Company Los Angeles    Digital Marketing Agency    Internet Marketing Company    Ppc Agency    Adwords Agency    Adwords Company    Digital Marketing Company    Digital Marketing Services    Internet Marketing Services    Local Seo Company    Ppc Company    Sem Company    Seo Agency    Seo Company    Seo Consulting Services    Seo Services    Sem Agencies    Digital Marketing Firm    Seo Marketing Companies    Internet Marketing Firm    Search Engine Optimization Firm    Search Engine Marketing Agency    Search Engine Marketing Firm    Ppc Management Agency    Seo Services Agency    Best Seo Company Los Angeles    Los Angeles Seo Expert    Online Advertising Companies    Online Marketing Services    Seo California    Seo Company In California    Seo Company Near Me    Los Angeles Seo    Best Seo Company    Pay Per Click Marketing    Top Seo Companies    Seo Firm    Search Engine Optimization Company    Ecommerce Seo    Seo Services Company    Search Engine Optimization Services    Seo Service Company    Seo Consultant Services    Professional Seo Company    Professional Seo Services    Seo Expert Los Angeles    Best Seo Agency    Online Advertising Company   

We welcome your comments!

testimonials

“Pantelope is an extremely honest and transparent digital marketing agency.
And they drive results!”
Chau Jessup, CA Souls

“After our last digital marketing agency, Pantelope is a breath of fresh air.
Their domain expertise is bar none. They’re extremely analytical and always on top of our account. ”
Charity Gerke, U.S. Elite

“The only internet marketing company I’ve ever truly trusted.
They look after my business like it’s their own. Just fantastic!”
Alex Phillips, Sunlit Merchant Services

“Pantelope always comes to the table with fresh ideas as our Los Angeles online marketing agency. More than that, they have a real plan for how to execute and deliver results!”
James Raz, Tamarack Consulting

“We love working with the Pantelope team. We see them as an extension of our digital marketing team. They truly care.”
Ben Zacks, Auto Tuning Pros

Insights & Ideas

AdWords Scripts: Turning Days Into Minutes

One day I decided to change my career and I found myself on a desk almost banging my head against the keyboard. I was busting out thousands of edits on thousands of AdWords…

Continue reading >

Marketing Experiments: Conversion Heuristic

Don’t be scared off by the ivy-league word, heuristic; it’s a fancy way of saying “enabling discovery.” Discovery is a perfect word because like discovery, conversion is a process. It’s…

Continue reading >

Quick Primer for E-Commerce Email Marketing

EMAIL MARKETING IS STILL THE QUEEN OF SALES AND LEAD GENERATION IN DIGITAL MARKETING WORLD Everybody is talking about Social Media. Yes, it is an amazing channel for interacting with…

Continue reading >

READY TO TAKE THE NEXT STEP?