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Meet the performance digital marketing agency that drives scalable growth.


Why Pantelope

ROI-Driven Strategy

Custom-Tailored Approach

Month-to-Month Contracts

No Vanity Metrics, Ever

It’s not the big that eat the small.
It’s the fast that eat the slow.

Grow Fast with Pantelope.

We believe in quick, data-driven and strategic thinking that drives fast results and collects insights in your market. We’re a Los Angeles digital marketing agency that understands your business need to learn and move fast to thrive. We optimize your marketing channels so that you can focus on the core of your business.

Brands We've Grown

Search Engine Marketing Company

When you have your online business, you always look for the best way to achieve conversions. Within the strategies of Online Marketing, one of the most effective is the development of advertising campaigns in search engines.

The supremacy of Google as a search engine worldwide is undeniable, so if you want to be successful in this strategy, you must necessarily know the characteristics of their Google Adwords tool, and how to develop a campaign of this type effectively and successfully.

What is SEM?

SEM stands for “Search Engine Marketing.” Google Adwords is a tool that allows you to pay to appear in the first results of the search engine before an organic search. The keywords corresponding to this search are determined by you, according to the objectives set for the campaign.

Unlike the SEO (Search Engine Optimization) that allows you to obtain results in the medium term, between 3 and six months, the development of SEM strategies let you achieve immediate results.

How to develop a successful SEM campaign?

If you want to take advantage of the competitive benefits of developing this strategy, you can hire the services of an excellent search engine marketing company such as Pantelope. If you want to venture on your own, these are the elements you must take in mind for the development of a successful SEM campaign using Google Adwords:

  1. Define the Objectives of the Investment

As in traditional marketing, not all advertising is intended to sell. So the first thing you should do is clearly define why you are going to launch a campaign. These are the most common reasons:

  • Increase sales
  • Achieve subscribers or increase the number of followers
  • Generate brand positioning
  • Increase visits to your website
  1. Estimate the ROI of the campaign implementation

The second step is to estimate the return on investment. For an Adwords strategy, this step is significant to establish if the investment is justified. The higher the ROI, the more benefits the procedure will bring.

  1. Create ad groups for Adwords
  • Ad groups allow you to segment your campaigns into multiple parts for greater detail and simplicity.
  • Try to define at least three ad groups for each campaign.
  • Each ad group must have a single theme in common.
  • Focus on a single product or service in each ad group.
  1. Select keywords from the Google Adwords campaign
  • When choosing keywords, think about how you've structured your campaign and ad groups.
  • A small group of well-targeted keywords will be much more useful than an extensive list of keywords without guidance.
  1. Design the landing page for the campaign
  • It is the Web page corresponding to the destination URL.
  • Most of the time it is not right to take the visitor to the home.
  • It must be a site with a conversion-oriented design.
  • The landing pages can be of three types: section of the Website, a microsite with explanation tabs and independent website.

Let Us do the Hard Work for You

Pantelope is the best search engine marketing company in the world. We have taken remarkable clients to the top of the world, so we have extensive experience in developing successful campaigns for our clients. You concentrate on your business and relax while we take care that you only see the good results falling. Request a free consultation today; we will be happy to assist you.

(747) 230-6774
6600 Sunset Blvd Suite 202, Los Angeles, CA 90028

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We welcome your comments!


“Pantelope is an extremely honest and transparent digital marketing agency.
And they drive results!”
Chau Jessup, CA Souls

“After our last digital marketing agency, Pantelope is a breath of fresh air.
Their domain expertise is bar none. They’re extremely analytical and always on top of our account. ”
Charity Gerke, U.S. Elite

“The only internet marketing company I’ve ever truly trusted.
They look after my business like it’s their own. Just fantastic!”
Alex Phillips, Sunlit Merchant Services

“Pantelope always comes to the table with fresh ideas as our Los Angeles online marketing agency. More than that, they have a real plan for how to execute and deliver results!”
James Raz, Tamarack Consulting

“We love working with the Pantelope team. We see them as an extension of our digital marketing team. They truly care.”
Ben Zacks, Auto Tuning Pros

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