What is Google Shopping Actions?

by | February 14, 2022

Google Shopping Actions was introduced last year and it is generating a lot of buzz. But what is it exactly? Is it pay-per-click or paid search? It’s neither one. Google Shopping Actions is a marketplace that allows retailers to list their products in key spots across multiple Google platforms including Google Search, Google Express mobile app, Google Assistant, and Google Home devices (which operate via voice assistant).

Google Shopping Actions is a pay-per-sale model. Merchants that opt-in to the program will pay Google a percentage of each sale in exchange for the listing. As you can see in the example below, the Google Shopping Actions ad listings are denoted by a colorful parachute that says “Express.”

Google Shopping Actions was introduced last year and it is generating a lot of buzz. But what is it exactly? Is it pay-per-click or paid search? It’s neither one. Google Shopping Actions is a marketplace that allows retailers to list their products in key spots across multiple Google platforms including Google Search, Google Express mobile app, Google Assistant, and Google Home devices (which operate via voice assistant).

Google Shopping Actions is a pay-per-sale model. Merchants that opt-in to the program will pay Google a percentage of each sale in exchange for the listing. As you can see in the example below, the Google Shopping Actions ad listings are denoted by a colorful parachute that says “Express.”

One of the key takeaways is that by utilizing Google Shopping Actions with Google Shopping, you can maximize your total sales. We saw a single retailer who more than doubled their revenue after using both.

Over the last few months we’ve been testing Google Shopping Actions with hundreds of clients and have seen over 10,000 orders and over $500,000+ in revenue!

Google Shopping Actions has made quite an impact and has proven to be a marketplace that retailers find worth investing in. For a more information check out our comprehensive guide to Google Shopping Actions.

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